
Hi There
+60%
Redesigned Page
+60%
Faster Load Time
Project Time Line
Juni – Agustus
Our design approach blends beauty with intention. Every detail is crafted to reflect care, nourishment, and self-confidence.
My Scope of Work:
Branding
UI/UX Design
“CocoCurls” is where natural hydration meets bold curls. A clean beauty brand created to empower textured hair through deep, restorative care.
Challenge
When we began the project, the main challenge was transforming CocoCurls from a basic product site into an immersive, self-love experience.
Solution
We elevated the brand through earthy tones, smooth interaction, and storytelling that highlights the ritual of curl care and daily empowerment.

Designing for Radiance — Where Texture Meets Tenderness
The original site didn’t speak to the depth of the brand. While CocoCurls celebrates curls, confidence, and clean beauty, its digital space lacked emotion and soul. We designed a space that feels soft, strong, and empowering — just like the people it was made for.
Product Exploration
+60%
Increase in product page views per session
Conversion Rate
+38%
Simplified navigation CTA and checkout process
Return Visitors
+41%
Personalized product recommendations
Email Signups
+35%
We mostly focus on exceeding expectations